All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
As a marketer, Godin is a Purple Cow.As a book writer, he is a mess.
"By telling you a story about how my books fit together,
I make it easier for you to understand the big picture,
to spread the ideas, and, maybe, to buy some more books."
This book is pretty much like those seminars about entrepreneurship and finance: spent your money for the seminar where the speaker talks about things that everyone knows plus a bit that seems like new and interesting, and in the end, spent even more for the workshops, where the real training began.
The seminar is just the skin of the topic, and the workshops are the internal organs.
That's what this book is, a little bit of the big cookie, designed to introduce you to marketing, and then to many more of Godin's books that deals with various parts of marketing.
Why not create a one volume book out of three, or four short books that he wrote instead of telling me how I need to buy and read all of 'em to understand about marketing?
I don't know about other people, but I do felt cheated and lied.
